22 Social Media Marketing Management Tools


social media management toolsWith every online marketing channel and discipline, there must be tools to make the task of marketing more efficient and effective. Social Media Marketing is no different. Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement. While there numerous tools that manage single platforms (like Twitter) this list includes services that manage multiple social network accounts, content and measurement.

At some point we’ll do more with individual reviews, but in the meantime, here is a list of 22 different social media marketing management tools, platforms and services to help manage and scale your online marketing efforts on the social web:


Shoutlet – Manages social media marketing communications with one platform for building, engaging and measuring social media. Includes multiple account and platform support, social CRM and ecommerce for Facebook, email marketing and mobile features.

direct message labs
Direct Message Lab – Provides consulting, implementation and a platform (REACH) for centralized management of social media promotions & contests, advertising and measurement.

objective marketer
Objective Marketer - Offers social media marketing and analytics with integrated campaign management (Twitter, Blogs, Facebook, YouTube), multi-channel execution, engagement reports and user management.

Wildfire Interactive - Platform for easy creation, implementation and management of branded interactive campaigns including: sweepstakes, contests and give-aways.

strongmail social media
StrongMail Social Studio – Comprehensive social media marketing platform with a referral marketing platform, social sharing tool and campaign management application. (Disclosure: StrongMail is a TopRank client)

Sprout social media
Sprout - Cloud-based visual authoring software used to build interactive Engage Ads and Engage Apps that deliver rich, interactive, and social content across the web and mobile devices.

Spredfast - Enterprise social media management system that allows an organization to manage, monitor, and measure its voices across multiple social media channels. Also offers a white label option for agencies.

socialTALK – allows brands to create (text, photos, videos), manage (customize workflow & approval process), publish (single source, scheduled publishing to multiple platforms) and measure (aggregated analytics dashboard) their content strategy and posting schedule.

Crowd Factory – Suite of social media marketing tools include Social Campaign, that enables marketers to acquire new customers through simple social gestures and custom social marketing campaigns while easily tracking ROI.

Awareness - Social marketing hub that centralizes social media content publishing, management, measurement and engagement. Also includes access to 7 white-labeled, best practice social networking applications.

this moment
@this moment – Built on the @this moment platform, DEC is a system for managing a brand’s presence across multiple online environments combining multimedia UGC, and a variety of real-time inputs which are distributed across social platforms including YouTube Brand Channels, Facebook Fan Pages, MySpace Brand Communities & the iPhone.

MediaFunnel – Offers a Business Social Media platform for Facebook and Twitter supporting multiple users per profile and editorial review. Includes monitoring and integrates with Salesforce.com.

Virtue – Works with clients and agencies through a Social Relationship Management (SEM) platform offering Facebook tabs & applications, a publishing feature for Facebook & Twitter and mobile solutions.

Sprinklr – Social media marketing platform and consulting services for consumer & B2B marketers as well as agencies. Provides social media audience research, acquisition, content promotion and measurement tools.

Janrain – Web based platform of tools including: Engage to make it easy for users to connect a site with their social networks, Federate to facilitate navigation across multiple web properties & partner sites with a single log-in (currently supports 16 networks), Capture to leverage user data for personalized experiences.

sprout social
Sprout Social – Affordable social media dashboard, monitoring, team workflow, influencer and contact management, performance metrics and daily or weekly email summaries. Supports Twitter, Facebook, LinkedIn, Yelp and Foursquare.

Sendible – Social media marketing platform that supports 30+ networks & services offering management of: accounts/profiles, messages & content, social contacts, content discovery, engagement, blog content & promotion, monitoring and analytics. Also offers a white label version for agencies.

KickApps – Self service social media web site authoring and social content management system system supporting video, social networking, social graph & activity streams, apps & analytics. Enables web publishers and marketers to develop branded communities, social applications and interactive widgets on their websites and across the social web. Solutions for small and large business.

Postling – Local business social media marketing platform to create content, stay organized and reach customers. Currently free for small business or personal use.

pop.to Social Marketing – A social marketing suite, including feed-enabled social gestures and widgets, social dashboard, segmentation tools, influencer identification, conversion tracking and built-in friend casting.

HootSuite - Social media dashboard for managing social content and engagement on multiple networks with team workflow and statistics.

Seesmic – Web and desktop tools to manage social marketing activity on Twitter, Facebook, FourSquare, Google Buzz and Linkedin plus a plug-in marketplace for more social management options.

This list of social media marketing platforms & services “ad hoc” was compiled by bookmarking various services as they were discovered or pitched to us (we don’t reply to pitches). Here’s another useful list of SMMS was compiled in March 2010 by Jeremiah Owyang.

What social media marketing dashboards, software and management tools from the list above have you tested or use? Reviews, observations, insights and questions are greatly appreciated!

Obviously, tools are only as good as the expertise of the people using them, so TopRank Marketing is always interested in helping companies develop their social media roadmap and recommend the right supporting software for implementation.


February 15, 2012 at 6:26 AM

I think it’s interesting how much change have been made to the marketing management tools over the years due to social media advancement.

Facebook App Developer Facebook App Developers

February 27, 2012 at 2:53 AM

I have no words to express how useful your blog was to me in completing my job work successful. Thanks a lot.

Facebook Developers - Facebook Applications

May 2, 2012 at 7:20 AM

“Brands are built by creating meaningful relationships with real people. So don’t stop at like. Go for love.” That is the Virtue’s promotional line on their website. Isn’t that cute? See how simple yet meaningful a promotional quote can be. From there, you can already attract consumers to check out your business.

Kevin Beamer

June 22, 2012 at 12:50 AM

Great article about Social Media Marketing, this is really a good information for Social Media Marketing Sacramento. Thanks to you.....

June 25, 2012 at 5:57 AM

Thanks for sharing this useful info. keeep update same way. Good luck !

Ramesh Roy
Social Media Marketing Agency Canada

July 2, 2012 at 3:30 AM

It’s a great tip on Do It yourself stuff.Thanks!


July 4, 2012 at 4:55 AM

Interesting post! I enjoyed reading it!
Thanks for sharing this useful info.keep updating same way.

Ramesh Roy
Social Media Marketing Company

July 4, 2012 at 10:45 AM

Great information here, thanks for sharing this valuable information!


July 16, 2012 at 12:02 PM

These marketing tools really make the task of marketing more efficient and effective! The application I’m currently using is the SocialBakers. It is very ideal for those businesses that need a serious mean to track and enhance marketing campaigns, since its applications have features that can display engagement activities as well as its growth. Aside from measuring the growth, you’re also able to compare your statistics with your competitors too. Users can also track and manage numerous profiles without subscribing to too many services.

Belinda Jackson

July 25, 2012 at 3:37 AM

Social Media Markiting Austin give you the opportunity to acquire backlinks to your site's pages, articles, press releases, etc. It’s important that you have a strategy to create and promote your Social Media content and to manage your brand image and reputation.

August 2, 2012 at 12:37 PM

Postling is pretty great as it has the ability to post to different social media networks and blogs. It will be absolutely efficient to those businesses that cater to multiple products and services since this application can handle the simple task of managing and organizing various brands.
Masako Gun

August 17, 2012 at 11:55 AM

If you want a social tool that is easy to utilize, I recommend using HootSuite. Hootsuite is easy to learn, and also has a great layout with simple customization. It’s an ideal tool in monitoring your statistics because you can be able to see the social contents and networks that bring attention to your business.

Tanisha Castorena

August 23, 2012 at 4:56 AM

Great article about Outsource Social Media, this is really a good information for Social Media Marketing Sacramento. Thanks to you.....

August 30, 2012 at 9:06 AM

I use Seesmic and I can say that it’s really an efficient tool in managing social marketing activities, especially in Twitter! You can easily track your brand’s mention, the direct messages you received, and the retweets. I really enjoy using it because it has user-friendly features for comments, directory, and category list. It’s absolutely a great tool in managing your business social connections.

Max Nilsen

September 3, 2012 at 7:03 AM

Oh, I have to agree with Masako! I tried Postling a few weeks ago to see if it will really help me simplify my social media management, and well, it really did! It’s pretty powerful! I used the free version and it’s really worth a try. :) What I like most about Postling is that it provides me an analysis of my business status, and my account, including tracking results of my posts, followers, total comments, and the average comments per post.

David Byrd

September 18, 2012 at 9:58 PM

Your article was quite intriguing and the information quite useful. Will check your site often to see other great posts you make! Regards
Social media tools

October 14, 2012 at 10:51 PM

I would like to thank you for the efforts you have made in writing this article and i am hoping the same best work from you in the future as well. products promotional

October 15, 2012 at 12:51 AM

There are certainly a lot of details like that to take into consideration. That’s a great point to bring up. promotional items products

October 15, 2012 at 2:25 AM

There are certainly a lot of details like that to take into consideration. That’s a great point to bring up. custom printed

October 15, 2012 at 8:50 PM

Thanks for posting, definitely going to subscribe! See you on my reader. business products

October 15, 2012 at 10:15 PM

Your summaries are always top-notch. Thanks for keeping us apprised. I’m reading every word here. advertising promotional

October 19, 2012 at 5:17 AM

Thanks for sharing this useful info.

October 19, 2012 at 9:47 PM

A great blog and very helpfull post. I really like it.

improve SEO

November 7, 2012 at 10:45 PM

I am impressed with your list and I find them very useful in social media marketing. Thanks for sharing it to us.


December 3, 2012 at 10:37 PM

Hi Pinky. Thanks for sharing your favorite Social marketing management tools! It's true. There are always new social media tools to check out.

By: Mae of Search Engine Optimization San Francisco

December 7, 2012 at 3:19 PM

YouTube is actually a social media tool as well as a social media website. It allows users to interact with each other and to grow your business fast. While most of the videos on YouTube for businesses are those that relate to advertising and marketing campaigns, customer service can also get a boost up from YouTube. Simply post a walk-through video of how to use the product or service that your company sells or videos that answer frequently asked questions by customers. The more creative you get, the better response you will get from consumers as well as other businesses who might be interested in paying you to help them create such campaigns.

social media optimization sydney

December 18, 2012 at 8:53 PM

これは素晴らしいと有益なサイトです。本当によく書かれており、正確な。 ビジネスのためのプロモーショングッズ

December 19, 2012 at 12:12 AM

共有をありがとう!私は、これらの記事の多くを見ることに楽しみにしています。 ビジネスのためのプロモーション商品

December 20, 2012 at 3:39 AM

こんにちは、この記事は本当に素晴らしいです....それは本当に非常に面白い、かつ有益です....共有を続ける.... プロモーション会社

December 21, 2012 at 10:40 PM

私は確かにこのブログに戻ってくるよ!私がブックマークしたこのため、有用なコンテンツのしばらく前にブログと ロゴ入りグッズ

December 22, 2012 at 11:59 PM


December 29, 2012 at 12:55 AM

Great post, I really like the picture. The Van reminds me of my college roadtrip. java programming books

December 29, 2012 at 3:00 AM

Social Media is a very powerful tool if used in an appropriate way. I am extremely happy and really wanted to know how this guy could raise $10K in 24 hours; but that shows the power of social media.

Social Media Consultant

January 4, 2013 at 3:33 AM

The fact is, social media is not a solution to any particular problem. It is just another tool you can use to help you accomplish whatever your business goal might be, by opening up new markets you might not otherwise be able to reach. Social media also provides an inexpensive way to market your product, company or brand. No need to shell out thousands or even hundreds of dollars on traditional marketing when social media marketing involves mostly free tools and limited investment in labor.

SEO Michigan

January 4, 2013 at 3:43 AM

Social sites are now a great way to promoting brand.These are also a great way to promoting ads of any sites.

Social Media Consultant

January 18, 2013 at 4:36 AM

Just I read your blog I am very impressed with your blog posting regards to Social Media Marketing. Tools It is very useful information. Thank you.

February 1, 2013 at 10:59 PM

Such a great list of social media marketing tools all at one place. I must thank you for your effort, mate.


Buy Pinterest Followers

March 14, 2013 at 6:32 AM

Good Info on social media marketing. Your blog feature much of the same content that I have come to expect here.
Event Marketing Agency
Event Marketing Company

March 31, 2013 at 8:39 AM

Thank you for sharing this valuable informative article. I am sure that it will help me a lot to know a lot. Waiting to know more from you.
Social Marketing network

April 24, 2013 at 2:22 AM

your post is really helpful for corporate people specially who are in marketing. After reading this post i actually get what the real mean of marketing...
social media marketing

May 15, 2013 at 4:09 AM

Social media marketing is the key tool for getting more promotions and leads for business.It is also boost up to gain the more visitors and getting more traffics to websites owners.
Web Design in Bangalore

June 23, 2013 at 1:38 AM

The very heart of your writing shilst sounding agreeable at first, did not settle very well with me personally after some time. Someplace within the paragraphs you were able to make me a believer but just for a while. I nevertheless have a problem with your leaps in assumptions and one would do well to fill in those breaks. In the event you actually can accomplish that, I will definitely end up being fascinated.

Its such as you learn my thoughts! You seem to grasp so much approximately this, such as you wrote the ebook in it or something. I think that you simply can do with some% to force the massage house a bit, however other than that this is magnificent blog. An excellent read. I will certainly be back.

June 23, 2013 at 10:50 AM

Social Media Marketing CanadaSocial media marketing in Toronto and elsewhere throughout the world has been the latest mode in the marketing domain.
Canadian Virtual Assistant
Virtual Assistant Canada
Social Media Marketing Canada

July 5, 2013 at 10:42 PM

Very useful articles thanks for sharing with us.

Buy USA Youtube Views

August 24, 2013 at 1:28 AM

Dating site are built creating meaningful relationships with unknown person.

Buy Vine Likes
August 29, 2013 at 8:35 PM

Great article.Thanks for sharing your ideas. Social media is really of great help nowadays.
Buy Vine Likes

September 1, 2013 at 8:45 AM

I am very enjoyed for this blog. Its an informative topic. It help me very much to solve some problems. Its opportunity are so fantastic and working style so speedy. I think it may be help all of you. Thanks a lot for enjoying this beauty blog with me. I am appreciating it very much! Looking forward to another great blog. Good luck to the author! all the best!

September 11, 2013 at 12:16 AM

Hi, I found your post really helpful. It helped me all the way in completing my assignment, I am also giving a reference link of your blog in my case study. Thanks for posting such informative content. Keep posting.

October 7, 2013 at 9:20 AM

Hi it's a great collection and I'll really bookmark it now. With these tools, I'll share today about my seo tool which is colibri seo tool and it offers the best internet marketing help once you set up this tool for your site from colibritool.com. It's very flexible to use and affordable.

June 24, 2014 at 11:12 PM

Your article is very useful and have good knowledge, thanks for the post.
Virtual Social Media Agency

July 7, 2014 at 1:57 AM

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
buy 20 instagram likes

October 18, 2014 at 5:42 AM

Great article Lot's of information to Read...Great Man Keep Posting and update to People..Thanks
Nigeria Galleria

October 18, 2014 at 5:56 AM

I'm glad I found this web site, I couldn't find any knowledge on this matter prior to.Also operate a site and if you are ever interested in doing some visitor writing for me if possible feel free to let me know, im always look for people to check out my web site.
Mobile web marketing Nigeria

January 13, 2015 at 10:54 PM

Very useful information that you have shared and very nice to see.thanks for sharing the information with us.
Web Design Companies in Coimbatore | Web Designing Company in Coimbatore

May 3, 2015 at 9:36 PM

Wow, it seems like you have put much thought into it which is appreciated. Thanks for sharing.

Social Media Management for Marketing Companies

November 6, 2015 at 10:24 PM

Amazing post ,thanks for the share.A website is a representation and the best performance of a company.SEO is the best tool to publish your website and raise traffic for it.
Website Designing Company Bangalore |Web Development Bangalore

November 23, 2015 at 1:30 AM

Really its a great stuff you have shared and thanks for sharing.
Villas in Coimbatore | Coimbatore Real Estate

March 29, 2017 at 3:42 AM

I have read your blog its very attractive and impressive. I like it your blog.

can you please the concept of canonical concept?

SEO Company in India SEO Services in India

SEO Company in India SEO Services in India

April 12, 2017 at 1:59 AM

Real Estate Marketing Management also compares your marketing result so that you can modify your marketing strategies and improve growth of your business.

December 28, 2017 at 5:22 AM

Social Media Marketing and Internet Marketing are the most used for raising traffic for a website. Good Post and I enjoyed reading it.

Post a Comment