22 Social Media Marketing Management Tools

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social media management toolsWith every online marketing channel and discipline, there must be tools to make the task of marketing more efficient and effective. Social Media Marketing is no different. Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement. While there numerous tools that manage single platforms (like Twitter) this list includes services that manage multiple social network accounts, content and measurement.

At some point we’ll do more with individual reviews, but in the meantime, here is a list of 22 different social media marketing management tools, platforms and services to help manage and scale your online marketing efforts on the social web:

shoutlet

Shoutlet – Manages social media marketing communications with one platform for building, engaging and measuring social media. Includes multiple account and platform support, social CRM and ecommerce for Facebook, email marketing and mobile features.

direct message labs
Direct Message Lab – Provides consulting, implementation and a platform (REACH) for centralized management of social media promotions & contests, advertising and measurement.

objective marketer
Objective Marketer - Offers social media marketing and analytics with integrated campaign management (Twitter, Blogs, Facebook, YouTube), multi-channel execution, engagement reports and user management.

wildfire
Wildfire Interactive - Platform for easy creation, implementation and management of branded interactive campaigns including: sweepstakes, contests and give-aways.

strongmail social media
StrongMail Social Studio – Comprehensive social media marketing platform with a referral marketing platform, social sharing tool and campaign management application. (Disclosure: StrongMail is a TopRank client)

Sprout social media
Sprout - Cloud-based visual authoring software used to build interactive Engage Ads and Engage Apps that deliver rich, interactive, and social content across the web and mobile devices.

spredfast
Spredfast - Enterprise social media management system that allows an organization to manage, monitor, and measure its voices across multiple social media channels. Also offers a white label option for agencies.

socialtalk
socialTALK – allows brands to create (text, photos, videos), manage (customize workflow & approval process), publish (single source, scheduled publishing to multiple platforms) and measure (aggregated analytics dashboard) their content strategy and posting schedule.

crowdfactory
Crowd Factory – Suite of social media marketing tools include Social Campaign, that enables marketers to acquire new customers through simple social gestures and custom social marketing campaigns while easily tracking ROI.

awareness
Awareness - Social marketing hub that centralizes social media content publishing, management, measurement and engagement. Also includes access to 7 white-labeled, best practice social networking applications.

this moment
@this moment – Built on the @this moment platform, DEC is a system for managing a brand’s presence across multiple online environments combining multimedia UGC, and a variety of real-time inputs which are distributed across social platforms including YouTube Brand Channels, Facebook Fan Pages, MySpace Brand Communities & the iPhone.

mediafunnel
MediaFunnel – Offers a Business Social Media platform for Facebook and Twitter supporting multiple users per profile and editorial review. Includes monitoring and integrates with Salesforce.com.

virtue
Virtue – Works with clients and agencies through a Social Relationship Management (SEM) platform offering Facebook tabs & applications, a publishing feature for Facebook & Twitter and mobile solutions.

sprinklr
Sprinklr – Social media marketing platform and consulting services for consumer & B2B marketers as well as agencies. Provides social media audience research, acquisition, content promotion and measurement tools.

janrain
Janrain – Web based platform of tools including: Engage to make it easy for users to connect a site with their social networks, Federate to facilitate navigation across multiple web properties & partner sites with a single log-in (currently supports 16 networks), Capture to leverage user data for personalized experiences.

sprout social
Sprout Social – Affordable social media dashboard, monitoring, team workflow, influencer and contact management, performance metrics and daily or weekly email summaries. Supports Twitter, Facebook, LinkedIn, Yelp and Foursquare.

sendible
Sendible – Social media marketing platform that supports 30+ networks & services offering management of: accounts/profiles, messages & content, social contacts, content discovery, engagement, blog content & promotion, monitoring and analytics. Also offers a white label version for agencies.

kickapps
KickApps – Self service social media web site authoring and social content management system system supporting video, social networking, social graph & activity streams, apps & analytics. Enables web publishers and marketers to develop branded communities, social applications and interactive widgets on their websites and across the social web. Solutions for small and large business.

postling
Postling – Local business social media marketing platform to create content, stay organized and reach customers. Currently free for small business or personal use.

pop.to
pop.to Social Marketing – A social marketing suite, including feed-enabled social gestures and widgets, social dashboard, segmentation tools, influencer identification, conversion tracking and built-in friend casting.

hootsuite
HootSuite - Social media dashboard for managing social content and engagement on multiple networks with team workflow and statistics.

seesmic
Seesmic – Web and desktop tools to manage social marketing activity on Twitter, Facebook, FourSquare, Google Buzz and Linkedin plus a plug-in marketplace for more social management options.

This list of social media marketing platforms & services “ad hoc” was compiled by bookmarking various services as they were discovered or pitched to us (we don’t reply to pitches). Here’s another useful list of SMMS was compiled in March 2010 by Jeremiah Owyang.

What social media marketing dashboards, software and management tools from the list above have you tested or use? Reviews, observations, insights and questions are greatly appreciated!

Obviously, tools are only as good as the expertise of the people using them, so TopRank Marketing is always interested in helping companies develop their social media roadmap and recommend the right supporting software for implementation.



59 comments

February 15, 2012 at 6:26 AM

I think it’s interesting how much change have been made to the marketing management tools over the years due to social media advancement.


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July 16, 2012 at 12:02 PM

These marketing tools really make the task of marketing more efficient and effective! The application I’m currently using is the SocialBakers. It is very ideal for those businesses that need a serious mean to track and enhance marketing campaigns, since its applications have features that can display engagement activities as well as its growth. Aside from measuring the growth, you’re also able to compare your statistics with your competitors too. Users can also track and manage numerous profiles without subscribing to too many services.

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August 2, 2012 at 12:37 PM

Postling is pretty great as it has the ability to post to different social media networks and blogs. It will be absolutely efficient to those businesses that cater to multiple products and services since this application can handle the simple task of managing and organizing various brands.
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August 17, 2012 at 11:55 AM

If you want a social tool that is easy to utilize, I recommend using HootSuite. Hootsuite is easy to learn, and also has a great layout with simple customization. It’s an ideal tool in monitoring your statistics because you can be able to see the social contents and networks that bring attention to your business.

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August 30, 2012 at 9:06 AM

I use Seesmic and I can say that it’s really an efficient tool in managing social marketing activities, especially in Twitter! You can easily track your brand’s mention, the direct messages you received, and the retweets. I really enjoy using it because it has user-friendly features for comments, directory, and category list. It’s absolutely a great tool in managing your business social connections.

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September 3, 2012 at 7:03 AM

Oh, I have to agree with Masako! I tried Postling a few weeks ago to see if it will really help me simplify my social media management, and well, it really did! It’s pretty powerful! I used the free version and it’s really worth a try. :) What I like most about Postling is that it provides me an analysis of my business status, and my account, including tracking results of my posts, followers, total comments, and the average comments per post.

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