Here are some tips for going in with social media optimization.
1. Have many links on your site. Whatever your strategy, do not overlook the power of links to your site. The more links you have to your site, the more you can get the search engines and social media find your web site.
2. You should also add one click buttons on your site that can easily bookmark your site. You can also use appropriate tags on your site so that people and search engines would find you easily by using these keywords.
3. You should also give rewards for inbound links. This will encourage search engines to get your site indexed easily. Also, this would help in increasing the visibility of your site aside from back links that you are getting.
4. You can also achieve social media optimization if you would disseminate your contents to other site. If you have tutors or manuals in PDF forms or audio files then submit these files to other sites. If you have scattered these contents surely you would be able to get back links to your site.
5. You can also encourage having mash up. That is having your contents syndicated via RSS. This will allow other people to create mash up that would draw traffic to your site.
Source : http://ezinearticles.com/?Social-Media---Why-Go-on-Social-Media-Optimization&id=668901
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